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OUR AUDIENCE

Different readers.
Shared curiosity.

Five publications, each with its own audience. Explore where sessions come from, the devices readers use and how they find us, using the figures from our advertiser audience snapshots.

THE REPORTING WINDOWJuly 1–September 30, 2026Three-month averages · snapshots updated October 11, 2026
PUBLICATION SNAPSHOT / Q3 2026

Help Desk Geek

Step-by-step troubleshooting guides for Windows, Linux, Microsoft Office, networking, and PC hardware and software problems.

Explore the publication ↗
400.7KAverage monthly pageviews
388KAverage monthly sessions
351.1KAverage monthly GA4 users
30.5%Session engagement rate

July–September 2026. Monthly counts are three-month averages; GA4 users are analytics-defined users, not verified unique people.

Geography & devices

Singapore
26.6%
United States
24.6%
India
4.8%
United Kingdom
4.6%
Brazil
4.3%
Other
35.1%

Share of sessions attributed to a country. Hover or focus the chart to inspect a slice; exact figures are listed alongside.

How sessions arrive

ACQUISITION
View exact channel shares
Organic Search
37.2%
Direct
60.9%
Organic Social
1.5%
Referral
1.1%
Email
<0.1%
Paid
<0.1%
Other / Unassigned
1%

The snapshot reports these shares independently. Channels can overlap, and the total may differ from 100%; original values are preserved.

SEPTEMBER 2026

The latest month in this edition.

429.6K pageviews 421.8K sessions

These monthly totals differ from the averages above.

YEAR TO DATE / JAN–SEP 2026
Pageviews
3.4M
Sessions
3.4M
Google Search clicks
103.2K
Google Search impressions
40.7M

Search Console measures Google Web Search activity, not visitors or advertising impressions. Ahrefs Domain Rating: 73/100, as of October 11, 2026; this is a backlink score, not audience size.

PUBLICATION SNAPSHOT / Q3 2026

Online Tech Tips

Practical tutorials, how-to guides, and reviews for everyday technology users: devices, operating systems, apps, and online services, written without jargon.

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105.6KAverage monthly pageviews
96.4KAverage monthly sessions
90.2KAverage monthly GA4 users
44.2%Session engagement rate

July–September 2026. Monthly counts are three-month averages; GA4 users are analytics-defined users, not verified unique people.

Geography & devices

United States
47.7%
Singapore
6.7%
United Kingdom
5.7%
India
4.8%
China
3%
Other
32.1%

Share of sessions attributed to a country. Hover or focus the chart to inspect a slice; exact figures are listed alongside.

How sessions arrive

ACQUISITION
View exact channel shares
Organic Search
50.4%
Direct
46%
Organic Social
0.7%
Referral
1.8%
Email
<0.1%
Paid
<0.1%
Other / Unassigned
2.6%

The snapshot reports these shares independently. Channels can overlap, and the total may differ from 100%; original values are preserved.

SEPTEMBER 2026

The latest month in this edition.

138.2K pageviews 124.3K sessions

These monthly totals differ from the averages above.

YEAR TO DATE / JAN–SEP 2026
Pageviews
1.1M
Sessions
873.6K
Google Search clicks
130K
Google Search impressions
53.9M

Search Console measures Google Web Search activity, not visitors or advertising impressions. Ahrefs Domain Rating: 71/100, as of October 11, 2026; this is a backlink score, not audience size.

PUBLICATION SNAPSHOT / Q3 2026

Switching to Mac

Tips and tutorials for Apple users across macOS, iOS, iPadOS, Apple Watch, Apple TV, and related services, including people moving over from Windows or Android.

Explore the publication ↗
24KAverage monthly pageviews
23.2KAverage monthly sessions
21.6KAverage monthly GA4 users
22.4%Session engagement rate

July–September 2026. Monthly counts are three-month averages; GA4 users are analytics-defined users, not verified unique people.

Geography & devices

United States
39.4%
Singapore
14.3%
United Kingdom
4.2%
China
3.9%
India
2.9%
Other
35%
Unknown
0.1%

Share of sessions attributed to a country. Hover or focus the chart to inspect a slice; exact figures are listed alongside.

How sessions arrive

ACQUISITION
View exact channel shares
Organic Search
34.1%
Direct
62.8%
Organic Social
0.9%
Referral
1%
Email
<0.1%
Paid
<0.1%
Other / Unassigned
1%

The snapshot reports these shares independently. Channels can overlap, and the total may differ from 100%; original values are preserved.

SEPTEMBER 2026

The latest month in this edition.

39.5K pageviews 38.4K sessions

These monthly totals differ from the averages above.

YEAR TO DATE / JAN–SEP 2026
Pageviews
116.2K
Sessions
109.6K
Google Search clicks
26.3K
Google Search impressions
15.7M

Search Console measures Google Web Search activity, not visitors or advertising impressions. Ahrefs Domain Rating: 37/100, as of October 11, 2026; this is a backlink score, not audience size.

PUBLICATION SNAPSHOT / Q3 2026

The Back Room Tech

Practical recipes and fixes for sysadmins and power users: servers, networking, scripting, and infrastructure troubleshooting.

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2.66KAverage monthly pageviews
2.58KAverage monthly sessions
2.28KAverage monthly GA4 users
27.2%Session engagement rate

July–September 2026. Monthly counts are three-month averages; GA4 users are analytics-defined users, not verified unique people.

Geography & devices

United States
23%
Singapore
19.6%
China
4.8%
India
4.4%
United Kingdom
3.6%
Other
43.8%
Unknown
0.8%

Share of sessions attributed to a country. Hover or focus the chart to inspect a slice; exact figures are listed alongside.

How sessions arrive

ACQUISITION
View exact channel shares
Organic Search
39.6%
Direct
56.4%
Organic Social
0.3%
Referral
3.5%
Email
0%
Paid
0%
Other / Unassigned
0.7%

The snapshot reports these shares independently. Channels can overlap, and the total may differ from 100%; original values are preserved.

SEPTEMBER 2026

The latest month in this edition.

5.16K pageviews 4.99K sessions

These monthly totals differ from the averages above.

YEAR TO DATE / JAN–SEP 2026
Pageviews
15.7K
Sessions
15K
Google Search clicks
4.37K
Google Search impressions
706.9K

Search Console measures Google Web Search activity, not visitors or advertising impressions. Ahrefs Domain Rating: 30/100, as of October 11, 2026; this is a backlink score, not audience size.

PUBLICATION SNAPSHOT / Q3 2026

Xbox Advisor

Guides, how-tos, and tips for Xbox players on consoles, Game Pass, online features, and games.

Explore the publication ↗
3.81KAverage monthly pageviews
3.37KAverage monthly sessions
3.06KAverage monthly GA4 users
43.7%Session engagement rate

July–September 2026. Monthly counts are three-month averages; GA4 users are analytics-defined users, not verified unique people.

Geography & devices

United States
37.6%
Singapore
18.8%
United Kingdom
7.4%
Seychelles
4.7%
China
3.8%
Other
27.7%

Share of sessions attributed to a country. Hover or focus the chart to inspect a slice; exact figures are listed alongside.

How sessions arrive

ACQUISITION
View exact channel shares
Organic Search
48.6%
Direct
43.8%
Organic Social
0.3%
Referral
5.7%
Email
0%
Paid
0%
Other / Unassigned
0.7%

The snapshot reports these shares independently. Channels can overlap, and the total may differ from 100%; original values are preserved.

SEPTEMBER 2026

The latest month in this edition.

6.12K pageviews 5.52K sessions

These monthly totals differ from the averages above.

YEAR TO DATE / JAN–SEP 2026
Pageviews
25.9K
Sessions
24.1K
Google Search clicks
475
Google Search impressions
246.1K

Search Console measures Google Web Search activity, not visitors or advertising impressions. Ahrefs Domain Rating: 9/100, as of October 11, 2026; this is a backlink score, not audience size.

THE CONTEXT BEHIND THE CHARTS

Clear figures.
Clear boundaries.

These publisher-reported figures come from the approved September 2026 advertiser snapshot editions, generated October 11, 2026. Each publication has its own report. The reporting window is shown above; these are a dated snapshot, rather than a live analytics feed.

GA4 measures the publication’s own website traffic. Monthly users are the average of separately measured monthly GA4 user counts. Country and device percentages describe sessions with that attribution, and unknown categories are retained.

Google Search Console uses a different measurement method. Its clicks and search impressions are kept separate from GA4 traffic. We do not add users across publications or present a deduplicated network audience. Sitewide figures do not predict the results of an individual placement.

The Advertise page separately links the publications’ public rate-page estimates. Those figures have a different source and may use a different period.

Put the audience in context ↗